How are your gym sessions going? In need of a little pick me up? We may have just the thing. When new athletic wear labels launch, we generally take note. Ok, actually it stops us in our tracks. Good decision in this case, because as it turns out, Kula Athletic is officially worthy of your full and undivided attention. If you’d like to take a brief intermission to go and clear some closet space in your wardrobe, please feel free.
A few things you’ll be wanting to know…
The name: This seems like an obvious place to start. Not fluent in Sanskrit? Not a problem. Kula is defined as a “community of the heart” in the sense of describing a group of individuals who have shared values and beliefs. And that’s the spirit they want every wearer to feel embraced by when they become part of the #wearekula team. These also happen to be great fun facts to share with your friends over brunch when they inevitably ask where you got your new training top. Go ahead, impress them.
The vibe: Kula has captured their love of movement, travel and classic style in chic yet highly functional pieces. They’re making a splash by channeling Caribbean ocean tones and drawing inspiration from warm, tropical shades. We love a good staycation.
The crop top: Of course there’s a crop top. And it’s double-take worthy. Maybe triple-take.
The scene: It’s the kind of thing you wouldn’t mind your entire spin class, a throng of photographers (“Oh, how unexpected”), all your best friends or your ex seeing you in.
The collection: Sports bras, tanks and tees, crops (don’t forget the crop top) and compression leggings to round it out. Picture classic styles and cuts combined with technical fibers and high performance fabrics with four-way stretch technology. This combo makes Kula a viable wardrobe option whether you’re headed to the gym, fitness classes, or tackling your favourite outdoor activities from hiking to openair cafes.
The gym motivations levels: Skyrocketing.
If there’s one indisputable fact about exercise, it’s that really good activewear makes it even better.
Note: Kula Athletic launches 1 April 2017
Imagery Credits: Photographer – Connor Langford; Model – Avril Rae; Hair & Make Up – Lianne Claire